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From consumer to creator…

Tim Gallo
3 min readMay 20, 2021

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Don't get caught in consumer mentality…

I don’t have befitting image for this article. So here is this one. ©Tim Gallo.

So many videos and articles are being made about what is considered best in photography and video gear. Scrolling youtube on the topic of photography, I contemplate how many photographers, amateurs, and professionals (me included) are getting caught in the idea that you need to own the best gear. Is this the best lens? Is this the best camera? What are your top 5?

What you really want to own is an inspiration…

People shoot street walls and their cats and then pixel peep to determine if this or that is good… and most of it aimed or coming from a sneaky, a sometimes unrecognizable state called — CONSUMERISM.

But here is the important question…

Does a thing have to be absolute in order to be valuable?

Sharpest, undistorted, technically and ergonomically amazing no doubt translates to material value; those qualities that endlessly discussed in much of those camera and lens reviews are there to give you a feeling of security and satisfaction that you bought something valuable…that’s it. Somewhere along the line, we got conditioned into thinking that owning is more important than giving/creating…

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Tim Gallo
Tim Gallo

Written by Tim Gallo

Based in Tokyo Japan, I work as celebrity portrait photographer. Sometimes Movie Director. Occasionally poet. I apologise for not perfect english. timgallo.com

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